Like, okay, I get that the similarity between this product (Chanel’s Egoiste) and this product (Old Spice bodywash) is rather tenuous and only exists in that both are things sold to make men smell better (which? subjective). One is a high end luxury product and the other can be found at Wal-Mart and in little sample sizes at gas stations, so the markets are clearly different.

But why must commercials now be more like the second than like the first? It’s not like the Old Spice commercial is any less aspirational. And it is actually kind of a lot gayer, too. I mean, just look at that sweater.

I guess my point is that commercials would be better with more manic girls in couture shrieking French poetry against a Russian-composed soundtrack.